True Social Marketing

What if the marketing department in companies became the appreciation department? In many ways, this would turn things upside down. Customer acquisition becomes customer appreciation – and real, genuine, authentic thankfulness. Then the competition is about who can be the best at treating people with dignity, respect, and care.

I would shop there – every day! Wouldn’t you?

Thanks for reading,
Anita
For more – www.whatIwishIhadknown.org. You can access the book via the start button or using the link just above that start button (“Don’t have a Facebook account? – click here”) for those who don’t want to use Facebook at all.

Advertisements

Pay Attention to the Other Person

This whole book project has been a wonderful laboratory for whole variety of things – from design to project management (not my best talent) to social media. Yet the most important thing I’ve been reminded of is that all that matters is others. Now this is not a mass of others, but each individual – and as has been said, “A life-to-life connection.” Now this might sound out of sync with a digital world, but human scale and showing respect and appreciation for others will make you a stand out.

Have a great day,
Anita
For morewww.whatIwishIhadknown.org. You can access the book via the start button or using the link just above that start button (“Don’t have a Facebook account? – click here”) for those who don’t want to use Facebook at all.

The Biggest Gain

Yesterday, I reconnected with Virginia and Kevin – independently and then in a combined email. Virginia lives in a couple of locations during the year and Kevin travels around the global – nearly all of the time. I reached out to them because I want Volume 1 of the book series to reach people everywhere and it’s happening – yet not as fast as I think it should.

Virginia reminded me that it’s not my gain that’s important, it’s the contribution the book makes and the encouragement it provides. Here’s her thought, which I have adopted:

Let’s get volume 1 into all hands of those who will circulate it so that the book can encourage people all over the world.

Virginia is brilliant and so is Kevin. How fortunate I am to know them.

Thanks,
Anita

For morewww.whatIwishIhadknown.org. You can access the book via the start button or using the link just above that start button (“Don’t have a Facebook account? – click here”) for those who don’t want to use Facebook at all.

The Power of Completion

I love the start – brainstorm ideas, latch on to one I really love, and then talk about the possibilities incessantly. This phase is thrilling to me. Once the highly creative stage is mostly done and the planning and implementation begin, I can lose interest – not completely, but my energy around a concept at this point definitely dips.

Yet history shows us, from the TV to interest browsers, it’s not the discoverer of the idea that matters. It’s the person who takes it to fruition who makes the big impact – socially and economically. So with that information embedded in my brain – I am adding lots of planning completion to my favorite pastime of starting lots of stuff.

Thanks,
Anita
For more – http://www.scoop.it/t/what-i-wish-i-had-known

I Want It NOW!

I got to work this morning extra early and wanted to take a few minutes before the start of my day to take a look at how things are progressing on the What I Wish I Had Known Volume 1 book front. I am curious, excited, and a little competitive – so I want to know where we stand and how to continue to get the word out to grow our reach.

Well, I went to the admin part of the site and I couldn’t get in. Ugh! My impatience was getting the best of me and I only had a little bit of time to check. I could type in my ID and password, and the things looked promising enough – but then I was stuck in limbo land. It didn’t crash and didn’t get me in.

I felt like a two-year old: I want what I want and I want it NOW. Okay, I am not two – so I took a deep breath, thought about my day, and moved on to other things. I will go back to check later. Feel much better now.

Have a great Monday,
Anita
For more – http://www.scoop.it/t/what-i-wish-i-had-known

The After Party of Success

I was chatting with some friends on Wednesday and there was a hot debate about success and how many people create big things only to implode. While this is not always the case, it happens enough to make us wonder why. There were lots of conjectures – too much money, too much power, too much pressure. The list went on and on and everyone had an opinion of what was the tipping point that took success backwards into failure.

One voice rose above the others – not because of volume, but because of the wisdom of the words. Here was Steve’s conclusion: while money, power, and all of the things increase in supply with success, they can be used for good or not. Those who glow in the after party of success do so because they are firmed grounded in integrity, compassion, and a commitment to create positive value – and they don’t believe their own press releases.

One world-renown neurosurgeon shared his key to enduring success: “My wife insists that I take out the trash. It’s a great gift. It keeps me humble.”

Have a great weekend and happy birthday to Tom F. and Kelly S.,
Anita
For more – http://www.scoop.it/t/what-i-wish-i-had-known

The Power of Taxis

I was visiting with some friends early last evening near Michigan Avenue. When I got off the bus from downtown, I had two options – wait for 20 minutes until my second bus came or jump into a cab. A cab seemed to be the more practical option – given that it was nearly 9pm (late for me.) So I looked around and there were no empty taxis. Ugh! So I started to walk and after about half a mile, I found one and got in.

I struck up a conversation with the driver (not a huge surprise to anyone who knows me) and learned that is was a tough night for the driver. We moved on to other topics and in a few minutes we were joking and laughing – which made the trip seem shorter than usual.

When I arrived home, I was clearly no longer frustrated by the lack of cabs and I actually bounced up the stairs. Taxis have the power to take us to wonderful places – some geographic and the other in our hearts.

Have a great Thursday,
Anita
For more – http://www.scoop.it/t/what-i-wish-i-had-known

Absolutely Don’t Sweat the Small Stuff

I received a call last night from Lirella, a good friend and one of the profiles in What I Wish I Had Known Earlier in My Career, to let me know there was a little snag in the download process. My first reaction, “Oh, *!%*.” Then I stopped myself and decided to figure out whom to contact to fix the problem. Even though blurting “Oh, *!%*” felt good in the moment, having the problem resolved feels even better.

Thanks,
Anita
For more – http://www.scoop.it/t/what-i-wish-i-had-known

Volume 1 of My Book Series Launched Today

I am so excited to tell you that “What I Wish I Had Known Earlier in My Career, Wise Words From Those Who Have Been There,” Vol. I launched today. There are blurbs of wisdom from 69 professionals who offer wise insights including choosing the right career, leading in challenging times, rebounding from a setback, and an A-Z humorous view of career lessons learned. The people in the book (I am but one) include an airline captain, a psychologist, executives, tech entrepreneurs, bankers, healthcare providers, and media mavens.

For the next 2 ½ months you can download it for free at www.whatiwishihadknown.org. Click on the big green button (to use the Book Booster/SuperFans app on Facebook) or the link just above it if you are not into the Facebook app thing.

Will keep you posted on the book’s progress and future topics. If you would like to be interviewed for a future topic, please let me know.

Thanks so much,
Anita
For more – http://www.scoop.it/t/what-i-wish-i-had-known

Detail Orientation Wins!

We have been planning the launch of What I Wish I Had Known Earlier in My Career Volume 1. It’s really exciting as we count down the moments until all systems (no pun intended) are ready to go. Well, it’s so important to check everything – and even when you think everything is perfect, check it one more time.

Believe me, I am not the Detail Girl – many people will testify to this. Yet over the last few days, I felt an urge to review several things over again. My temporary detail orientation paid off and we are set to launch tomorrow. Will send you the link to the site and to the interview I did on Saturday on WGN radio.

Thanks,
Anita

For more – http://www.scoop.it/t/what-i-wish-i-had-known