Be Your Brand

Over the weekend, I was reading the book, On Message by Zach Friend. Regardless of your political views, there are some interesting points about creating a compelling message for yourself, a product, or a whole organization.

My biggest takeaway is this: your brand is way more than a logo, catchy phrase, or swag. It how your message moves your target to action. Think about how this applies to your personal brand.

Something to think about,
Anita

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