I was reading an article about habits and the brain as part of the research for my next book. While it was a fascinating article about the power of building habits, what struck me more than anything was the nature of a very successful app. It’s called “YouVersion” and is a Bible app with reading plans by topic, reminders via your phone, and a robust community. It’s a favorite of individuals, congregations, and pastors with millions and millions of users and promoters.
To many, it’s rather innovative, but if you look closer YouVersion is a slight tweak. The Bible and verses are the same and there are even many competitor apps. The tweak is in the use of data to make this app more and more useful and consequently more and more sharable.
If you are seeking the next BIG innovation, take a look right where you are. Then be sure that whatever you build is useful, valuable, and rewarding to whomever uses it.
Have a great weekend,