Step 5: Where Are You the Best?

I was chatting someone yesterday and I asked him, “Where do you want to put your focus for your next career move?” When I learned was that he was torn between possibilities. The first area (project management) was what he thought he should do – something that would be readily accepted, highly desired by the market, and easily accepted. The problem was that he wasn’t only above average in that area.

The second (marketing in a startup) provided less certainty, was much more ambiguous, and could fail. That said, my friend was a master at marketing – super skilled, innovative, and great at execution.

Toward the end of our conversation, we both agreed that going where one is best creates the highest value – if you have the courage to jump in.

Have a great weekend,


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