Your Authentic Brand

I ran across an article today, The Three Imperatives of Authentic Branding, and how this approach applies to products we use everyday, from Coca-Cola to LinkedIn. What struck me is that these three imperatives are also crucial to having an authentic brand: honor your history, live and grow in the present, and positively evolve for the future.

Something to consider as you advance in your professional life.

Best regards,


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