How to Connect

I had lunch today with a expert who powerfully teaches others how to tell the stories of people and products. While I learned a number of things, here are two of the most important ones:

First, the goal of the story is to help the other person make a decision (whether for or against your offering) and

Second, your primary objective is to be clear. Clarity trumps fancy words, complex theorems, and flowery images.

When you are clear and you are telling your story to the right person, you will often receive a “yes” to the job offer, deal, and even that special date.

Enjoy your day,


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