I met with someone today who has a BIG idea – massive some might say.
What we both concluded was that the idea is TOO BIG – not forever, but for today. For my friend to be really successful, he will need to make his idea skinny – focused, narrow, and deep. Then once he masters his first audience, he can tap into another one and another one and so on.
His big idea can be huge – one babystep at a time.
Have a great weekend,