I was chatting with a mentor recently and I asked him how he had created such a powerful brand for his company. He told me that it was all about focus. When he first launched his company, it did one thing and it actually took him six years before he started to really gain traction and consistent customers. He was tempted to switch gears when things didn’t work out when he hoped they would – but he refused to.
Yet his “secret to success” was to only have one focus, put everything into it, and then branch out from that foundation.
Good advice for you and me.
Have a great day,