I was chatting with a friend who has been struggling with a specific challenge for a long time and he was more than a bit frustrated that he hadn’t yet resolved it. I asked him why coming up with a solution was important to him. He gave me one of those “isn’t it obvious” looks and yet he didn’t really have an answer.
As we continued to talk, he realized that he didn’t have a strong enough purpose around the challenge to bring his best self, power through, and bounce back when things didn’t go his way.
Puny purposes are often at the root of something not being achieved. So what is your goal / challenge and what makes it super important to you?